COLOURS

The blue colour palette is an extension of the visual identity. Both cobalt and cyan are primary colours of Innoquest. Always ensure colour accuracy before printing.

COBALT

Pantone 286C
RGB 0/40/210
CMYK 100/90/0/0

CYAN

Pantone 306C
RGB 3/214/251
CMYK 70/0/5/0

DEVICE

The Innoquest Graphic Device is a fixed composition of elements derived from its Logotype. This is available in three formats - circle, curved square and square. The Device should be used in accompaniment of the Innoquest Logo.

CIRCLE DEVICE
Innoquest Device Circle
CURVED SQUARE DEVICE
Innoquest Device Curved Square
SQUARE DEVICE
Innoquest Device Square

ELEMENTS

The Graphic Elements are derived from the Innoquest Logotype. There are a total of 15 parts. These should be scaled as one unit and can be recomposed as a supporting element to enhance the piece of communication, i.e. Brochures. For examples of use, please refer to the Applications section.

COLOUR ELEMENTS
COLOUR ELEMENTS IN COMPOSITION
REVERSE COLOUR ELEMENTS
REVERSE COLOUR ELEMENTS IN COMPOSITION

TYPEFACE

There are two typefaces selected to complement the Innoquest visual identity. These are sans serif fonts - Rubik and Roboto, available from google.

PRIMARY - RUBIK
SECONDARY - ROBOTO

IMAGERY

With people at the heart of our brand, the style of photography should exude a sense of warmth, ingenuity and optimism. Always going beyond, images should also capture details with a different perspective.

TONALITY

It’s not what we say, but how we say it and what people hear. ​

We communicate in a clear and concise manner that allows us to communicate confidently, effectively and professionally – always conveying a sense of certainty in all communications, giving assurance to everyone.

Applications

Applications

This showcases how our brand assets are applied in our stationery, brochures and presentation slides.