Our visual identity symbolises a convergence of pathology and technology, both of which are core to Innoquest’s differentiating edge.
By combining the coding language of ‘1’s and ‘0’s and the cocci, bacilli and spirilli shapes found in bacterial cell structures under the microscope, a unique typeface emerges to define Innoquest’s new DNA. The new identity captures the morphologic changes and signals the merger, transformation and creation of a new pathology lab - in pursuit of science, innovating for life. The spectrum of blue conveys the qualities of trust, integrity and credibility, which are ideal values for a company set in the 21st century.
To be the eminent innovator,
and leader in advancing new frontiers in medical testing and diagnostics
To transform healthcare and
improve the human condition
To save and improve every
Our values shape our behaviour and guide our actions
THE PURSUIT OF
Working with medical professionals to
solve complex health challenges,
we are driven by a shared vision to save and
improve every patient’s life.
Committed to delivering diagnostics
with precision, we innovate to empower
quicker and better insights,
so that doctors can help patients
make informed decisions
that will impact their lives.
Seeking knowledge that lies deep within,
we analyse every detail,
identify abnormalities and
build an intelligence for discoveries
vital to both prevention and cure.
Inspired by the pursuit of science,
innovating for life.